From the Runway to the Big Screen: Premiere of the Film 'Form of Life' with the Support of BTK
On September 30, a private premiere of the documentary film Form of Life will be held at the Khudozhestvenny Cinema, with the support of the BTK Group.
The film chronicles how, in just eight weeks, workwear found itself at the epicenter of the fashion industry during Russia's first-ever industrial fashion show as part of Moscow Fashion Week. The project brought together the BTK Group and five of the country's largest employers (Severstal, SIBUR, Baltika, X5, and Vkusno i Tochka) with the aim of elevating the prestige of industrial professions and offering a fresh perspective on utilitarian aesthetics. The film has already been shortlisted for the international Antares Film Award.
Why are we involved? We manufacture fabrics, workwear, and service solutions for the industrial sector. However, to us, the modern work environment is much more than just protective clothing. It encompasses human safety and comfort, respect for the profession, corporate culture, and our vision of modern manufacturing.
The industrial fashion show communicates this in its own unique language—through fashion and culture—helping us see the people behind the industry first and foremost.
To learn more about how workwear is becoming an integral part of a brand's identity following the industrial show, read our article on Yandex Dzen.
On September 30, we invite you to join us at the private premiere. We will take you behind the scenes to reveal what usually remains off-camera.
Don't miss it!
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